How to run a powerful FB contests for your business page

 An effective Facebook contests can take your Facebook brand page a long way. An important element of Facebook's marketing strategy is "engagement." The more engagement you can create, the more people will be able to reach your Facebook page.

 We use many strategies to create engagement on Facebook. One of the strategies is the "Facebook Contest."

 In order to increase engagement on Facebook, the audience has to engage with your post voluntarily. And that's why Facebook Contest is a very effective method. All you have to do is throw a question at the target audience so that they are willing to answer.

 Or offer some content that they would like to use. One of the human instincts is the tendency to share one's skills with everyone. You just have to touch his instinct.

And whenever they reply or join, Facebook's engagement and reach will increase. But in doing so, we become random. I don't understand how to run "Facebook Contest."

Today I will tell you step-by-step how to successfully organize a social media contest for brand pages.

Step 1: Set goals

 You first have to decide what you want to achieve from the Facebook contest. Ask yourself,

Do you want to increase the number of likes on the page?

Do you want to bring a cell?

Do you want to increase the engagement level of the page?

You have to set the type of content depending on your request.

If you want to increase likes

 If you want to increase the number of likes on your page, then you can arrange online games. In this way, the audience will get entertainment through the game and will like the page for the next time. Many will refer each other to play games with friends.

If you want to increase the sales

 Ask customers to give feedback about your business, about the product. Ask them to express their desires. Collect their suggestions through online form. That is, conduct an online survey.

 We want to know their previous experience with that product and service according to the type of your product and their opinion about what kind of product they want in the future. Attach your survey form to the website.

Finally, when they have completed the whole process, take them directly to the website. When they land on your website, you can easily re-target them using Facebook Pixel while running Facebook. This is a helpful strategy to find potential customers to grow your cell.

To improve the engagement level.

 Usually, in the contest, customers have to take action i.e., like page or post, answer questions, or give comments by commenting. And whenever they do it, they get engaged on Facebook. The more comments, likes, the more engagement will increase. The bonus point is, you can re-target them next time.

User-generated content

It will be more profitable to create a contest with user-generated content in mind. Ask customers to post their testimonials or reviews about the product and service. Facebook's engagement level will automatically increase when everyone shares reviews or testimonials about the product. At the same time, the amount of organic-rich will increase.

Step 2: Be creative, think a little

 While organizing the competition, you would have to be creative. The more branded and unique your graphic content, the more people will interact with it. So plan with the theme of the contest. Create a theme that is visually pleasing and creative, and people can remember it.

Notice the image below; the contest image is clearly understood by looking at the subject.

Step 3: Set a reward

 Give prizes for the contest. No one will join your contest for no reason. If you announce a prize for the winner of the contest, the audience will be excited to take part, hoping to get it.

Step 4: Add on Facebook

 It wouldn't work if you just organize the competition; actually, you would have to advertise the same. Add to Facebook by targeting those for whom you created the contest. Keep the ad running for a while.

Step 5: Winner announcement and award

 Reward the winner this time. Share it on your page. The prize is always a matter of joy, so the winner will automatically share it with many more. This will increase engagement as well as build the audience's confidence in the page.

Step 6: Check the results

 Moreover, you would have to know how to earn from the contests. After the end of a contest, you need to know clearly how many page likes came, post engagement happened, page clicked, what were the top posts.

Finally

 The main objective of the Facebook Contest is to increase engagement and reach of the Facebook page by increasing the chances of being sold and keeping future customers engaged.

And that's why you have to check the result at the end of each contest. If the contest is not successful, you may need to change the type of contest, change the graphics, or rethink the prize.

Always remember that it is important to create the kind of content that will develop the audience's thinking and at the same time reward them.

 

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